The Uplift Index uses anonymized search behavior to observe population-level emotional distress signals that exist prior to disclosure — before individuals have named what they are experiencing, sought help, or come to the attention of any institutional system. Conventional instruments are structured to detect distress once it becomes diagnosable.
The Uplift Index focuses on the interval before that threshold.
The Uplift Index Whitepaper 2026
Preliminary Los Angeles Pilot Snapshot(December 14 - December 17)
FROM THE RESEARCH
The Loneliest People Aren't Who You'd Expect (Medium) — What the LA pilot data revealed about who is actually expressing loneliness online, and why it challenges what we think we know.
When Money Answers First (Medium) — How search auction economics shape what vulnerable users encounter first, and why that matters for public health.
What Internet Searches Reveal that Surveys Can't (Medium) — The structural argument for why search behavior captures emotional experience that conventional measurement misses.
Why Search Still Matters in a World of AI (Medium)— Why the non-relational nature of search makes it uniquely valuable for people who aren't yet ready to be seen or responded to.
GET INVOLVED
The Uplift Index is seeking research collaborators, institutional partners, and funding to support a longer-term longitudinal study. If you work in public health, mental health research, or social epidemiology — or if you're a funder interested in early-intervention infrastructure — we'd like to hear from you.
mark@upliftindex.org